{"id":21810,"date":"2023-09-05T08:00:54","date_gmt":"2023-09-05T06:00:54","guid":{"rendered":"https:\/\/oxceed.com\/?p=21810"},"modified":"2025-08-26T13:56:35","modified_gmt":"2025-08-26T11:56:35","slug":"oxceed-sprider-rapporteringsgladje-med-ny-kampanj","status":"publish","type":"post","link":"https:\/\/oxceed.com\/fi\/nyheter\/oxceed-sprider-rapporteringsgladje-med-ny-kampanj\/","title":{"rendered":"Oxceed sprider rapporteringsgl\u00e4dje med ny kampanj"},"content":{"rendered":"\t\t
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Du sitter med n\u00e4sta \u00e5rs budget n\u00e4r du blir ombedd att ta fram en uppdaterad rapport fem minuter f\u00f6re ledningsgruppsm\u00f6tet. Hur reagerar du? Troligtvis drar du en djup suck, f\u00f6r du vet hur mycket arbete det inneb\u00e4r. En ny import till i ditt kalkylark, sen ska alla grafer uppdateras och klistras in i en presentation. Och just d\u00e5 uppt\u00e4cker du att n\u00e5got har blivit fel i formlerna…<\/h5>

Vi vet hur det kan vara. Men med v\u00e5r nya kampanj \u2013 som g\u00e5r under namnet \u201dRapport om fem?\u201d \u2013 vill vi ber\u00e4tta att det inte beh\u00f6ver vara s\u00e5. En b\u00e4ttre l\u00f6sning finns inom r\u00e4ckh\u00e5ll.\u00a0<\/p>

\u2013\u00a0 Med Oxceed kan du som \u00e4r ansvarig f\u00f6r f\u00f6retagets rapportering spara tid, minska risken f\u00f6r fel och f\u00e5 fram v\u00e4rdefulla insikter om f\u00f6retagets finansiella situation. Med kampanjen vill vi f\u00f6rtydliga v\u00e5r positionering som det smartaste verktyget f\u00f6r finansiell rapportering, s\u00e4ger Elif Schmidt, VD p\u00e5 Oxceed.<\/p>

Sticker ut i en konservativ bransch<\/h4>

Ekonomi- och finansbranschen som generellt pr\u00e4glas av f\u00e4rgskalor i bl\u00e5tt kan uppfattas som konservativ. Marknadsf\u00f6ringen f\u00f6ljer ofta samma stil med standardiserade lagerbilder och formuleringar som handlar om effektivisering av processer.<\/p>

\u2013 Vi ville bryta det m\u00f6nstret och valde g\u00f6ra det fullt ut med en kampanj som best\u00e5r av stor och skrikig copy, uttrycksfulla bilder genererade med hj\u00e4lp av AI, en ov\u00e4ntad reaktion i budskapet och ett f\u00e4rgspr\u00e5k med starka kontraster, s\u00e4ger Martin Ericson, CMO p\u00e5 Oxceed.<\/p>

Bilderna i kampanjen f\u00f6rest\u00e4ller personer i stereotypa kontorsmilj\u00f6er som fullst\u00e4ndigt jublar av lycka \u2013 likt passionerade fotbollsfans n\u00e4r favoritlaget har gjort m\u00e5l \u2013 trots att de precis har f\u00e5tt en hoppl\u00f6s uppgift fr\u00e5n sin chef.<\/p>

\u2013 Tanken \u00e4r att f\u00f6rmedla en ov\u00e4ntad och komisk reaktion som man nog inte hade f\u00f6rv\u00e4ntat sig av en ekonomichef som f\u00e5tt den otacksamma uppgiften att lite snabbt fixa fram en uppdaterad rapport om fem minuter. I st\u00e4llet f\u00f6r en djup suck blir svaret ett h\u00f6gljutt \u201dJaaaaaaaaaaa!!!\u201d. Jag kunde inte l\u00e5ta bli att skratta n\u00e4r jag s\u00e5g de f\u00f6rsta utkasten och t\u00e4nkte att det h\u00e4r m\u00e5ste vi g\u00f6ra, s\u00e4ger Martin Ericson och ler brett.<\/p>

Smartare rapportering<\/h4>

Med kampanjen lanserar Oxceed sin tagline \u201dSmartare rapportering\u201d. F\u00f6rutom att kampanjen till att b\u00f6rja med g\u00e5r ut digitalt kommer den snart ocks\u00e5 att synas i Oxceeds monter p\u00e5 branschm\u00e4ssan Ekonomi- och F\u00f6retag som g\u00e5r av stapeln p\u00e5 Kistam\u00e4ssan den 27-28 september. I samband med det kommer Oxceed lansera nya innovativa funktioner.<\/p>

\u2013 Jag kan inte avsl\u00f6ja f\u00f6r mycket \u00e4n men det \u00e4r en innovation som kommer att hj\u00e4lpa v\u00e5ra kunder att spara v\u00e4ldigt mycket tid och anv\u00e4nda den tid som blir \u00f6ver p\u00e5 ett smartare s\u00e4tt, ber\u00e4ttar Elif Schmidt och ler hemlighetsfullt.<\/p>

Nedan ser du n\u00e5gra exempel p\u00e5 annonser fr\u00e5n kampanjen.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vill du veta mer? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/a><\/figure>

Oxceed p\u00e5 90 sekunder<\/a><\/h3>

Se hur Oxceed kan hj\u00e4lpa dig att spara tid och minska risken f\u00f6r fel i den finansiella rapporteringen. \n\n

SE VIDEO <\/i><\/a><\/p><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Effektivare budgetprocess och uppf\u00f6ljning<\/a><\/h3>

F\u00f6renkla f\u00f6retagets budgetprocess och inkludera budget och prognos p\u00e5 ett naturligt s\u00e4tt i den finansiella rapporteringen. \n\n

L\u00c4S MER H\u00c4R <\/i><\/a><\/p><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Skapa skr\u00e4ddarsydda rapporter<\/a><\/h3>

Skr\u00e4ddarsy rapporter och visualisera nyckeltal med n\u00e5gra klick. Designa rapporter efter dina \u00f6nskem\u00e5l eller anv\u00e4nd v\u00e5ra mallar.\n\n

OXCEED F\u00d6R F\u00d6RETAG <\/i><\/a><\/p><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Bevaka era nyckeltal<\/a><\/h3>

F\u00e5 en l\u00f6pande \u00f6verblick av f\u00f6retagets nyckeltal. V\u00e4lj bland ett hundratal standardnyckeltal eller bygg dina egna.\n\n

L\u00c4S MER H\u00c4R <\/i><\/a><\/p><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Du sitter med n\u00e4sta \u00e5rs budget n\u00e4r du blir ombedd att ta fram en uppdaterad rapport fem minuter f\u00f6re ledningsgruppsm\u00f6tet. Hur reagerar du? Troligtvis drar du en djup suck, f\u00f6r du vet hur mycket arbete det inneb\u00e4r. En ny import till i ditt kalkylark, sen ska alla grafer uppdateras och klistras in i en presentation. […]<\/p>\n","protected":false},"author":2,"featured_media":21846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[1372333],"tags":[],"class_list":["post-21810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter"],"acf":[],"yoast_head":"\nOxceed sprider rapporteringsgl\u00e4dje med ny kampanj - Oxceed Finland<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oxceed sprider rapporteringsgl\u00e4dje med ny kampanj\" \/>\n<meta property=\"og:description\" content=\"Du sitter med n\u00e4sta \u00e5rs budget n\u00e4r du blir ombedd att ta fram en uppdaterad rapport fem minuter f\u00f6re ledningsgruppsm\u00f6tet. 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Hur reagerar du? Troligtvis drar du en djup suck, f\u00f6r du vet hur mycket arbete det inneb\u00e4r. En ny import till i ditt kalkylark, sen ska alla grafer uppdateras och klistras in i en presentation. 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