{"id":33254,"date":"2025-06-30T09:33:45","date_gmt":"2025-06-30T07:33:45","guid":{"rendered":"https:\/\/oxceed.com\/?p=33254"},"modified":"2025-11-25T15:24:24","modified_gmt":"2025-11-25T14:24:24","slug":"overlever-foretaget-utan-vinst-fem-kpier-som-speglar-motstandskraft","status":"publish","type":"post","link":"https:\/\/oxceed.com\/fi\/artiklar\/ekonomistyrning\/overlever-foretaget-utan-vinst-fem-kpier-som-speglar-motstandskraft\/","title":{"rendered":"\u00d6verlever f\u00f6retaget utan vinst? Fem KPI:er att m\u00e4ta"},"content":{"rendered":"\t\t
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M\u00e5nga f\u00f6retag s\u00e4tter vinst som det yttersta m\u00e5let, men i os\u00e4kra tider kan det viktigaste vara att \u00f6verleva. Att hantera tillf\u00e4lliga f\u00f6rluster, tillbakag\u00e5ng i efterfr\u00e5gan eller f\u00f6r\u00e4ndrade marknadsf\u00f6ruts\u00e4ttningar kr\u00e4ver en annan typ av ekonomisk analys. Hur motst\u00e5ndskraftig verksamheten faktiskt \u00e4r visar sig i ett antal nyckeltal som speglar likviditet, soliditet och uth\u00e5llighet. H\u00e4r g\u00e5r vi igenom n\u00e5gra av de mest anv\u00e4ndbara nyckeltalen och vad du kan g\u00f6ra om siffrorna pekar \u00e5t fel h\u00e5ll.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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1. Kassalikviditet \u2013 en kortsiktig skyddsv\u00e4st<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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(Oms\u00e4ttningstillg\u00e5ngar \u2013 varulager) \/ Kortfristiga skulder<\/em><\/p>\n

Kassalikviditeten visar hur v\u00e4l rustad f\u00f6retaget \u00e4r f\u00f6r att betala sina kortsiktiga skulder. Ett v\u00e4rde under 1,0 betyder att det inte finns tillr\u00e4ckligt med likvida medel f\u00f6r att t\u00e4cka omedelbara \u00e5taganden \u2013 vilket kan bli kritiskt om int\u00e4kterna viker.<\/p>\n

Om kassalikviditeten \u00e4r svag, se \u00f6ver m\u00f6jligheten att st\u00e4rka kassan<\/a> genom snabbare kundinbetalningar, l\u00e4gre varulager eller omf\u00f6rhandling av betalningsvillkor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Varf\u00f6r Oxceed? Lyssna p\u00e5 v\u00e5ra kunder.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Oxceed anv\u00e4nds av \u00f6ver 20 000 f\u00f6retag och 200 redovisningsbyr\u00e5er i Sverige. L\u00e4s fler av v\u00e5ra kunders omd\u00f6men i v\u00e5ra kundcase.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tUppt\u00e4ck v\u00e5ra kundcase<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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2. Burn rate \u2013 hur l\u00e4nge r\u00e4cker pengarna?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Likvida medel \/ Genomsnittliga m\u00e5nadskostnader<\/em><\/p>\n

Burn rate anger hur m\u00e5nga m\u00e5nader f\u00f6retaget kan forts\u00e4tta verksamheten med nuvarande kostnader \u2013 utan nya int\u00e4kter. Ett l\u00e5gt v\u00e4rde \u00e4r en varningssignal, s\u00e4rskilt i tider av os\u00e4ker efterfr\u00e5gan.<\/p>\n

Fokusera p\u00e5 att minska on\u00f6diga fasta kostnader och skapa marginal f\u00f6r att klara ett par svagare m\u00e5nader. Att ha 3\u20136 m\u00e5naders buffert \u00e4r ofta en bra m\u00e5ls\u00e4ttning.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Soliditet \u2013 hur stabil \u00e4r balansr\u00e4kningen?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Eget kapital \/ Totalt kapital<\/em><\/p>\n

Soliditeten visar hur stor andel av f\u00f6retagets tillg\u00e5ngar som \u00e4r finansierade med eget kapital<\/a> \u2013 allts\u00e5 hur t\u00e5ligt f\u00f6retaget \u00e4r f\u00f6r motg\u00e5ngar. En l\u00e5g soliditet g\u00f6r bolaget mer beroende av extern finansiering vid f\u00f6rluster eller investeringar.<\/p>\n

Om soliditeten \u00e4r l\u00e5g, se \u00f6ver m\u00f6jligheten att st\u00e4rka det egna kapitalet \u2013 till exempel genom att beh\u00e5lla vinst i bolaget, minska utdelningar eller tillf\u00f6ra nytt kapital fr\u00e5n \u00e4gare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Boka en demo och uppt\u00e4ck Oxceed fr\u00e5n insidan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Se hur Oxceed kan hj\u00e4lpa dig att spara tid, minska risken f\u00f6r fel och ge dig v\u00e4rdefulla insikter om f\u00f6retagets ekonomi.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tBoka demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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4. R\u00f6relsemarginal \u2013 r\u00e4cker verksamheten till f\u00f6r att b\u00e4ra sig sj\u00e4lv?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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R\u00f6relseresultat \/ Oms\u00e4ttning<\/em><\/p>\n

R\u00f6relsemarginalen visar hur stor del av oms\u00e4ttningen som blir kvar efter att alla r\u00f6relsekostnader \u00e4r t\u00e4ckta. En l\u00e5g eller negativ marginal kan accepteras tillf\u00e4lligt, men om den h\u00e5ller i sig beh\u00f6ves en action plan.<\/p>\n

Titta n\u00e4rmare p\u00e5 int\u00e4ktsmodellen, priss\u00e4ttningen och kostnadsbilden. Finns det produkter eller tj\u00e4nster som kostar mer \u00e4n de smakar? Kan effektiviteten i driften \u00f6kas?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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5. Kassafl\u00f6de fr\u00e5n den l\u00f6pande verksamheten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Inbetalningar fr\u00e5n kunder \u2013 utbetalningar f\u00f6r den dagliga driften<\/em><\/p>\n

Kassafl\u00f6det visar om verksamheten faktiskt genererar pengar \u2013 oavsett vad resultatet p\u00e5 sista raden s\u00e4ger. Det \u00e4r en av de mest p\u00e5litliga indikatorerna p\u00e5 ekonomisk h\u00e4lsa.<\/p>\n

Om kassafl\u00f6det \u00e4r negativt trots god f\u00f6rs\u00e4ljning kan det bero p\u00e5 f\u00f6r l\u00e5nga betalningstider, stora lager eller h\u00f6ga fasta kostnader. Identifiera flaskhalsarna och vidta \u00e5tg\u00e4rder i tid.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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N\u00e4r vinst inte \u00e4r m\u00e5let \u2013 men \u00f6verlevnad \u00e4r allt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Att ett f\u00f6retag g\u00e5r med f\u00f6rlust en period \u00e4r inte ovanligt \u2013 s\u00e4rskilt vid tillv\u00e4xt, omst\u00e4llning eller svag konjunktur. Fr\u00e5gan \u00e4r inte om f\u00f6retaget g\u00f6r vinst varje kvartal, utan hur snabbt pengarna br\u00e4nns och hur v\u00e4l rustat bolaget \u00e4r att hantera nedg\u00e5ngar.<\/p>\n

Genom att arbeta med nyckeltal som visar f\u00f6retagets finansiella motst\u00e5ndskraft skapas ett tydligt beslutsunderlag \u2013 och m\u00f6jlighet att agera innan det \u00e4r f\u00f6r sent.<\/p>\n

Dessutom ger nyckeltalen en tydlig kommunikation gentemot styrelse, ledning och finansi\u00e4rer. Det skapar transparens och trygghet i tuffa tider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Oxceed ger dig kontroll i realtid<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I Oxceed kan du f\u00f6lja nyckeltal som kassafl\u00f6de, burn rate och soliditet i realtid<\/a> och visualisera utvecklingen i rapporter och dashboards med \u00f6versk\u00e5dliga grafer. Det g\u00f6r det enklare att f\u00f6rst\u00e5 f\u00f6retagets uth\u00e5llighet, planera f\u00f6r os\u00e4kra tider och fatta b\u00e4ttre beslut.<\/p>\n

Vill du se hur det fungerar? Boka en demo idag.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vill du veta mer? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Kapitaloms\u00e4ttningshastighet: defintion och ber\u00e4kning<\/a><\/h3>\t\t
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\n\t\t\t\"\" <\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t
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Soliditet: Ber\u00e4kning och tolkning<\/a><\/h3>\t\t
\n\t\t\tL\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\"Tv\u00e5 <\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t
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Vad \u00e4r finansiell planering och analys (FP&A)?<\/a><\/h3>\t\t
\n\t\t\tL\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Fallgroparna i din likviditetsplanering \u2013 och hur du undviker dem<\/a><\/h3>\t\t
\n\t\t\tL\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

M\u00e5nga f\u00f6retag s\u00e4tter vinst som det yttersta m\u00e5let, men i os\u00e4kra tider kan det viktigaste vara att \u00f6verleva. Att hantera tillf\u00e4lliga f\u00f6rluster, tillbakag\u00e5ng i efterfr\u00e5gan eller f\u00f6r\u00e4ndrade marknadsf\u00f6ruts\u00e4ttningar kr\u00e4ver en annan typ av ekonomisk analys. Hur motst\u00e5ndskraftig verksamheten faktiskt \u00e4r visar sig i ett antal nyckeltal som speglar likviditet, soliditet och uth\u00e5llighet. H\u00e4r g\u00e5r vi […]<\/p>\n","protected":false},"author":2,"featured_media":34732,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[1372367,1372508],"tags":[1372372],"class_list":["post-33254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar","category-ekonomistyrning","tag-nyckeltal"],"acf":[],"yoast_head":"\n\u00d6verlever f\u00f6retaget utan vinst? Fem KPI:er att m\u00e4ta - Oxceed Finland<\/title>\n<meta name=\"description\" content=\"Hur motst\u00e5ndskraftigt \u00e4r ert f\u00f6retag? De h\u00e4r KPI:erna visar om ni klarar er utan vinst under tuffa perioder.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00d6verlever f\u00f6retaget utan vinst? Fem KPI:er att m\u00e4ta\" \/>\n<meta property=\"og:description\" content=\"Hur motst\u00e5ndskraftigt \u00e4r ert f\u00f6retag? 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