{"id":40907,"date":"2026-03-17T22:03:38","date_gmt":"2026-03-17T21:03:38","guid":{"rendered":"https:\/\/oxceed.com\/se\/?p=40907"},"modified":"2026-04-06T22:04:59","modified_gmt":"2026-04-06T20:04:59","slug":"vad-arr-ar-och-hur-det-beraknas","status":"publish","type":"post","link":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/","title":{"rendered":"Vad ARR \u00e4r och hur det ber\u00e4knas"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Att f\u00f6rst\u00e5 ARR (Annual Recurring Revenue), eller \u00e5rliga \u00e5terkommande int\u00e4kter p\u00e5 svenska, \u00e4r grundl\u00e4ggande f\u00f6r alla som driver ett bolag med en prenumerationsmodell. Det \u00e4r ett viktigt nyckeltal f\u00f6r att m\u00e4ta ett f\u00f6retags h\u00e4lsa och skalbarhet. ARR representerar v\u00e4rdet av de kontrakterade, l\u00f6pande int\u00e4kterna fr\u00e5n prenumerationer \u00f6ver en tolvm\u00e5nadersperiod. Det ger en tydlig bild av den f\u00f6ruts\u00e4gbara int\u00e4ktsstr\u00f6mmen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ber\u00e4kningen \u00e4r i sin enklaste form okomplicerad. Man tar helt enkelt de m\u00e5natliga \u00e5terkommande int\u00e4kterna (MRR) och multiplicerar med tolv. S\u00e5, om ett f\u00f6retag har en MRR p\u00e5 100 000 kronor blir dess ARR 1,2 miljoner kronor. Denna enkelhet g\u00f6r nyckeltalet till en kraftfull tillv\u00e4xtindikator som visar hur snabbt f\u00f6retaget v\u00e4xer p\u00e5 \u00e5rsbasis. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Formel ARR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

ARR = MRR x 12.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Skillnaden p\u00e5 ARR och MRR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Den prim\u00e4ra skillnaden mellan ARR och MRR ligger i tidshorisonten. MRR (Monthly Recurring Revenue) ger en bild av de \u00e5terkommande int\u00e4kterna m\u00e5nad f\u00f6r m\u00e5nad. ARR ger ist\u00e4llet ett helikopterperspektiv p\u00e5 f\u00f6retagets l\u00e5ngsiktiga tillv\u00e4xtresa och int\u00e4ktsstabilitet. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Riktning efter siffrorna. Prova Oxceed kostnadsfritt. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Prova Oxceed helt kostnadsfritt och utan f\u00f6rbindelser i 10 dagar. Se f\u00f6retagets siffror i realtid, g\u00f6r analyser och ta fram rapporter. Du kommer ig\u00e5ng p\u00e5 bara n\u00e5gra minuter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tProva gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

De olika komponenterna i total ARR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

F\u00f6r att verkligen f\u00f6rst\u00e5 ett bolags tillv\u00e4xt beh\u00f6ver man bryta ner den totala ARR-siffran i dess best\u00e5ndsdelar. Detta ger insikt i var tillv\u00e4xten faktiskt kommer ifr\u00e5n. Analysen av dessa komponenter \u00e4r kritisk f\u00f6r att f\u00f6rst\u00e5 kundbeteenden och produktens v\u00e4rde.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

New ARR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

New ARR \u00e4r de \u00e5rliga \u00e5terkommande int\u00e4kterna som genereras fr\u00e5n helt nya kunder under en given period. Det \u00e4r den renaste formen av tillv\u00e4xt och visar f\u00f6retagets f\u00f6rm\u00e5ga att attrahera nya aff\u00e4rer.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Expansion ARR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Expansion ARR, ibland kallat uppgraderings-ARR, kommer fr\u00e5n befintliga kunder som \u00f6kar sina utgifter. Det kan handla om att de k\u00f6per fler licensint\u00e4kter, uppgraderar till en dyrare plan eller l\u00e4gger till nya funktioner. En h\u00f6g Expansion ARR \u00e4r ett starkt tecken p\u00e5 god kundretention och en produkt som skapar merv\u00e4rde.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Contraction ARR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Motsatsen till expansion \u00e4r Contraction ARR, vilket \u00e4r minskningen av \u00e5terkommande int\u00e4kter fr\u00e5n befintliga kunder. Det h\u00e4nder n\u00e4r kunder nedgraderar sina abonnemang eller minskar antalet anv\u00e4ndare. Det \u00e4r ett viktigt tecken att h\u00e5lla koll p\u00e5.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Varf\u00f6r Oxceed? Lyssna p\u00e5 v\u00e5ra kunder.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Oxceed anv\u00e4nds av \u00f6ver 20 000 f\u00f6retag och 200 redovisningsbyr\u00e5er i Sverige. L\u00e4s vad v\u00e5ra kunder uppskattar mest med platformen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tTill kundcasen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Churned ARR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Churned ARR representerar de f\u00f6rlorade int\u00e4kterna fr\u00e5n kunder som helt avslutar sin prenumeration. Detta \u00e4r det kundbortfall, eller churn, som direkt p\u00e5verkar f\u00f6retagets int\u00e4ktsbas negativt. En h\u00f6g churn \u00e4r en varningssignal som m\u00e5ste hanteras.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Reactivation ARR<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Detta \u00e4r int\u00e4kter fr\u00e5n tidigare kunder som har avslutat sin prenumeration men som nu kommer tillbaka. Reactivation ARR visar att varum\u00e4rket \u00e4r starkt eller att produkten har f\u00f6rb\u00e4ttrats tillr\u00e4ckligt f\u00f6r att vinna tillbaka f\u00f6rlorade kunder.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Relaterade nyckeltal som kompletterar ARR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

ARR st\u00e5r s\u00e4llan ensamt i SaaS-v\u00e4rlden.<\/a> F\u00f6r att f\u00e5 en komplett bild av f\u00f6retagets prestation och skalbarhet m\u00e5ste det analyseras tillsammans med andra centrala nyckeltal. Nyckeltal som ACV (Annual Contract Value) och TCV (Total Contract Value) specificerar v\u00e4rdet av enskilda kontrakt,<\/a> medan ARR summerar den \u00e5terkommande int\u00e4kten fr\u00e5n alla kunder. Vidare \u00e4r kopplingen till CAC (Customer Acquisition Cost) och LTV (Customer Lifetime Value) avg\u00f6rande. En sund aff\u00e4rsmodell kr\u00e4ver att LTV \u00e4r betydligt h\u00f6gre \u00e4n CAC, och en v\u00e4xande ARR \u00e4r beviset p\u00e5 att den ekvationen fungerar i praktiken. God retention \u00e4r grunden f\u00f6r en h\u00f6g LTV.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Verktyg f\u00f6r att f\u00f6lja upp ARR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Manuell hantering av dessa siffror i kalkylark \u00e4r tidskr\u00e4vande och felben\u00e4get<\/a>, s\u00e4rskilt f\u00f6r startups i en snabb tillv\u00e4xtfas. D\u00e4rf\u00f6r anv\u00e4nder verksamheter som vill f\u00f6lja upp nyckeltal som ARR rapporteringsplatformar som Oxceed. Kontakta oss f\u00f6r r\u00e5dgivning om uppf\u00f6ljning av dina viktigaste nyckeltal.<\/a><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t

Vill du veta mer? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\"\" <\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t

MRR f\u00f6rklarat<\/a><\/h3>\t\t
\n\t\t\tL\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\"\" <\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t

Burn rate – f\u00f6rbr\u00e4nningstakt och runway<\/a><\/h3>\t\t
\n\t\t\tL\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\"Avkastning <\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t

Avkastning p\u00e5 eget kapital (ROE) f\u00f6rklarat<\/a><\/h3>\t\t
\n\t\t\tL\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\"\" <\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t\t

Fem nyckeltal som hj\u00e4lper dig hitta f\u00f6retagets dolda kostnader<\/a><\/h3>\t\t
\n\t\t\tL\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Att f\u00f6rst\u00e5 ARR (Annual Recurring Revenue), eller \u00e5rliga \u00e5terkommande int\u00e4kter p\u00e5 svenska, \u00e4r grundl\u00e4ggande f\u00f6r alla som driver ett bolag med en prenumerationsmodell. Det \u00e4r ett viktigt nyckeltal f\u00f6r att m\u00e4ta ett f\u00f6retags h\u00e4lsa och skalbarhet. ARR representerar v\u00e4rdet av de kontrakterade, l\u00f6pande int\u00e4kterna fr\u00e5n prenumerationer \u00f6ver en tolvm\u00e5nadersperiod. Det ger en tydlig bild av […]<\/p>\n","protected":false},"author":7,"featured_media":40909,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[1372367,1372508],"tags":[1372372,1372470],"class_list":["post-40907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar","category-ekonomistyrning","tag-nyckeltal","tag-saas"],"acf":[],"yoast_head":"\nVad ARR \u00e4r och hur det ber\u00e4knas - Oxceed Sweden<\/title>\n<meta name=\"description\" content=\"L\u00e4r dig ber\u00e4kna ARR och f\u00f6rst\u00e5 varf\u00f6r detta nyckeltal \u00e4r avg\u00f6rande f\u00f6r SaaS-bolag, v\u00e4rdering och tillv\u00e4xt. L\u00e4s mer hos Oxceed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vad ARR \u00e4r och hur det ber\u00e4knas\" \/>\n<meta property=\"og:description\" content=\"L\u00e4r dig ber\u00e4kna ARR och f\u00f6rst\u00e5 varf\u00f6r detta nyckeltal \u00e4r avg\u00f6rande f\u00f6r SaaS-bolag, v\u00e4rdering och tillv\u00e4xt. L\u00e4s mer hos Oxceed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/\" \/>\n<meta property=\"og:site_name\" content=\"Oxceed Sweden\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T21:03:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T20:04:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1282\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Linnea S\u00f6derling\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Linnea S\u00f6derling\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/\"},\"author\":{\"name\":\"Linnea S\u00f6derling\",\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/#\\\/schema\\\/person\\\/d3ef8d1d9723d55d8ab1fa1d61c56187\"},\"headline\":\"Vad ARR \u00e4r och hur det ber\u00e4knas\",\"datePublished\":\"2026-03-17T21:03:38+00:00\",\"dateModified\":\"2026-04-06T20:04:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/\"},\"wordCount\":776,\"image\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxceed.com\\\/se\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2026\\\/04\\\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp\",\"keywords\":[\"nyckeltal\",\"saas\"],\"articleSection\":[\"Artiklar\",\"Ekonomistyrning\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/\",\"url\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/\",\"name\":\"Vad ARR \u00e4r och hur det ber\u00e4knas - Oxceed Sweden\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/oxceed.com\\\/se\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2026\\\/04\\\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp\",\"datePublished\":\"2026-03-17T21:03:38+00:00\",\"dateModified\":\"2026-04-06T20:04:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/#\\\/schema\\\/person\\\/d3ef8d1d9723d55d8ab1fa1d61c56187\"},\"description\":\"L\u00e4r dig ber\u00e4kna ARR och f\u00f6rst\u00e5 varf\u00f6r detta nyckeltal \u00e4r avg\u00f6rande f\u00f6r SaaS-bolag, v\u00e4rdering och tillv\u00e4xt. L\u00e4s mer hos Oxceed.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/oxceed.com\\\/se\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2026\\\/04\\\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp\",\"contentUrl\":\"https:\\\/\\\/oxceed.com\\\/se\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2026\\\/04\\\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp\",\"width\":1920,\"height\":1282,\"caption\":\"ARR vs MRR\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/artiklar\\\/vad-arr-ar-och-hur-det-beraknas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/oxceed.com\\\/se\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Vad ARR \u00e4r och hur det ber\u00e4knas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/#website\",\"url\":\"https:\\\/\\\/oxceed.com\\\/se\\\/\",\"name\":\"Oxceed Sweden\",\"description\":\"Fatta b\u00e4ttre beslut med Oxceed\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/oxceed.com\\\/se\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/oxceed.com\\\/se\\\/#\\\/schema\\\/person\\\/d3ef8d1d9723d55d8ab1fa1d61c56187\",\"name\":\"Linnea S\u00f6derling\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7bc027cc41b2b4393d0c16451cbda891eb4099ed5f4b26feb95fe230585d09c?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7bc027cc41b2b4393d0c16451cbda891eb4099ed5f4b26feb95fe230585d09c?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7bc027cc41b2b4393d0c16451cbda891eb4099ed5f4b26feb95fe230585d09c?s=96&d=identicon&r=g\",\"caption\":\"Linnea S\u00f6derling\"},\"description\":\"Linnea \u00e4r en erfaren ekonom och entrepren\u00f6r som ansvarar f\u00f6r inneh\u00e5ll och produktmarknadsf\u00f6ring p\u00e5 Oxceed. Hennes djupa f\u00f6rst\u00e5else f\u00f6r sm\u00e5 och medelstora f\u00f6retag kommer fr\u00e5n hennes egna erfarenheter av att bygga bolag fr\u00e5n grunden. Hon \u00e4r medgrundare av f\u00f6retaget The Smiling Group, som hon byggde upp under nio \u00e5r, fr\u00e5n 2012 till 2021, innan bolaget s\u00e5ldes till Vitamin Well. Under den tiden var Linnea djupt involverad i alla delar av verksamheten, inklusive strategi, marknadsf\u00f6ring och \u2013 framf\u00f6rallt \u2013 bolagets ekonomi. Denna direkta erfarenhet av att hantera finanser, likviditet och tillv\u00e4xt i en snabbv\u00e4xande organisation ger henne en unik insikt i vad som kr\u00e4vs f\u00f6r att driva ett f\u00f6retag. P\u00e5 Oxceed bidrar hon med sin expertis f\u00f6r att skapa relevant och v\u00e4rdefullt inneh\u00e5ll som hj\u00e4lper ekonomichefer och redovisningskonsulter att ta kontroll \u00f6ver sin finansiella styrning med hj\u00e4lp av moderna, molnbaserade verktyg.\",\"birthDate\":\"1984-10-19\",\"gender\":\"kvinna\",\"knowsAbout\":[\"Ekonomi\",\"Redovisning\",\"Marknadsf\u00f6ring\"],\"knowsLanguage\":[\"Svenska\",\"Engelska\"],\"jobTitle\":\"Product Marketing Coordinator\",\"worksFor\":\"Oxceed AB\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Vad ARR \u00e4r och hur det ber\u00e4knas - Oxceed Sweden","description":"L\u00e4r dig ber\u00e4kna ARR och f\u00f6rst\u00e5 varf\u00f6r detta nyckeltal \u00e4r avg\u00f6rande f\u00f6r SaaS-bolag, v\u00e4rdering och tillv\u00e4xt. L\u00e4s mer hos Oxceed.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/","og_locale":"en_GB","og_type":"article","og_title":"Vad ARR \u00e4r och hur det ber\u00e4knas","og_description":"L\u00e4r dig ber\u00e4kna ARR och f\u00f6rst\u00e5 varf\u00f6r detta nyckeltal \u00e4r avg\u00f6rande f\u00f6r SaaS-bolag, v\u00e4rdering och tillv\u00e4xt. L\u00e4s mer hos Oxceed.","og_url":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/","og_site_name":"Oxceed Sweden","article_published_time":"2026-03-17T21:03:38+00:00","article_modified_time":"2026-04-06T20:04:59+00:00","og_image":[{"width":1920,"height":1282,"url":"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp","type":"image\/webp"}],"author":"Linnea S\u00f6derling","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Linnea S\u00f6derling","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/#article","isPartOf":{"@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/"},"author":{"name":"Linnea S\u00f6derling","@id":"https:\/\/oxceed.com\/se\/#\/schema\/person\/d3ef8d1d9723d55d8ab1fa1d61c56187"},"headline":"Vad ARR \u00e4r och hur det ber\u00e4knas","datePublished":"2026-03-17T21:03:38+00:00","dateModified":"2026-04-06T20:04:59+00:00","mainEntityOfPage":{"@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/"},"wordCount":776,"image":{"@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/#primaryimage"},"thumbnailUrl":"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp","keywords":["nyckeltal","saas"],"articleSection":["Artiklar","Ekonomistyrning"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/","url":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/","name":"Vad ARR \u00e4r och hur det ber\u00e4knas - Oxceed Sweden","isPartOf":{"@id":"https:\/\/oxceed.com\/se\/#website"},"primaryImageOfPage":{"@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/#primaryimage"},"image":{"@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/#primaryimage"},"thumbnailUrl":"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp","datePublished":"2026-03-17T21:03:38+00:00","dateModified":"2026-04-06T20:04:59+00:00","author":{"@id":"https:\/\/oxceed.com\/se\/#\/schema\/person\/d3ef8d1d9723d55d8ab1fa1d61c56187"},"description":"L\u00e4r dig ber\u00e4kna ARR och f\u00f6rst\u00e5 varf\u00f6r detta nyckeltal \u00e4r avg\u00f6rande f\u00f6r SaaS-bolag, v\u00e4rdering och tillv\u00e4xt. L\u00e4s mer hos Oxceed.","breadcrumb":{"@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/#primaryimage","url":"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp","contentUrl":"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp","width":1920,"height":1282,"caption":"ARR vs MRR"},{"@type":"BreadcrumbList","@id":"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/oxceed.com\/se\/"},{"@type":"ListItem","position":2,"name":"Vad ARR \u00e4r och hur det ber\u00e4knas"}]},{"@type":"WebSite","@id":"https:\/\/oxceed.com\/se\/#website","url":"https:\/\/oxceed.com\/se\/","name":"Oxceed Sweden","description":"Fatta b\u00e4ttre beslut med Oxceed","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/oxceed.com\/se\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/oxceed.com\/se\/#\/schema\/person\/d3ef8d1d9723d55d8ab1fa1d61c56187","name":"Linnea S\u00f6derling","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/c7bc027cc41b2b4393d0c16451cbda891eb4099ed5f4b26feb95fe230585d09c?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7bc027cc41b2b4393d0c16451cbda891eb4099ed5f4b26feb95fe230585d09c?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7bc027cc41b2b4393d0c16451cbda891eb4099ed5f4b26feb95fe230585d09c?s=96&d=identicon&r=g","caption":"Linnea S\u00f6derling"},"description":"Linnea \u00e4r en erfaren ekonom och entrepren\u00f6r som ansvarar f\u00f6r inneh\u00e5ll och produktmarknadsf\u00f6ring p\u00e5 Oxceed. Hennes djupa f\u00f6rst\u00e5else f\u00f6r sm\u00e5 och medelstora f\u00f6retag kommer fr\u00e5n hennes egna erfarenheter av att bygga bolag fr\u00e5n grunden. Hon \u00e4r medgrundare av f\u00f6retaget The Smiling Group, som hon byggde upp under nio \u00e5r, fr\u00e5n 2012 till 2021, innan bolaget s\u00e5ldes till Vitamin Well. Under den tiden var Linnea djupt involverad i alla delar av verksamheten, inklusive strategi, marknadsf\u00f6ring och \u2013 framf\u00f6rallt \u2013 bolagets ekonomi. Denna direkta erfarenhet av att hantera finanser, likviditet och tillv\u00e4xt i en snabbv\u00e4xande organisation ger henne en unik insikt i vad som kr\u00e4vs f\u00f6r att driva ett f\u00f6retag. P\u00e5 Oxceed bidrar hon med sin expertis f\u00f6r att skapa relevant och v\u00e4rdefullt inneh\u00e5ll som hj\u00e4lper ekonomichefer och redovisningskonsulter att ta kontroll \u00f6ver sin finansiella styrning med hj\u00e4lp av moderna, molnbaserade verktyg.","birthDate":"1984-10-19","gender":"kvinna","knowsAbout":["Ekonomi","Redovisning","Marknadsf\u00f6ring"],"knowsLanguage":["Svenska","Engelska"],"jobTitle":"Product Marketing Coordinator","worksFor":"Oxceed AB"}]}},"_links":{"self":[{"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/posts\/40907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/comments?post=40907"}],"version-history":[{"count":13,"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/posts\/40907\/revisions"}],"predecessor-version":[{"id":40921,"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/posts\/40907\/revisions\/40921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/media\/40909"}],"wp:attachment":[{"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/media?parent=40907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/categories?post=40907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oxceed.com\/se\/wp-json\/wp\/v2\/tags?post=40907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}