{"id":41163,"date":"2026-04-16T10:15:00","date_gmt":"2026-04-16T08:15:00","guid":{"rendered":"https:\/\/oxceed.com\/se\/?p=41163"},"modified":"2026-04-16T10:17:09","modified_gmt":"2026-04-16T08:17:09","slug":"mrr-vs-arr-en-jamforelse","status":"publish","type":"post","link":"https:\/\/oxceed.com\/se\/artiklar\/mrr-vs-arr-en-jamforelse\/","title":{"rendered":"MRR vs ARR: En j\u00e4mf\u00f6relse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41163\" class=\"elementor elementor-41163\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-868f0b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"868f0b3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f198a12\" data-id=\"f198a12\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4243f29 elementor-widget elementor-widget-heading\" data-id=\"4243f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Att h\u00e5lla koll p\u00e5 int\u00e4kterna i en prenumerationsbaserad verksamhet kan k\u00e4nnas r\u00f6rigt. Det sl\u00e4ngs med f\u00f6rkortningar som MRR och ARR, och det \u00e4r inte alltid sj\u00e4lvklart vad som egentligen \u00e4r vad. Men i grund och botten handlar det bara om tv\u00e5 olika s\u00e4tt att se p\u00e5 samma sak: dina \u00e5terkommande int\u00e4kter. F\u00f6rst\u00e5r du skillnaden har du ett mycket b\u00e4ttre grepp om ditt f\u00f6retags h\u00e4lsa.<\/p>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9655f84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9655f84\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1c22da4&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f6eed5b\" data-id=\"f6eed5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-351d5a8 elementor-widget elementor-widget-heading\" data-id=\"351d5a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r MRR?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a62997e elementor-widget elementor-widget-text-editor\" data-id=\"a62997e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Monthly recurring revenue, eller MRR, \u00e4r den totala summan av dina f\u00f6ruts\u00e4gbara, \u00e5terkommande int\u00e4kter varje m\u00e5nad. Det \u00e4r ju sj\u00e4lva hj\u00e4rtat i ett<a href=\"https:\/\/oxceed.com\/se\/saas\/\"> SaaS-bolag eller vilken annan tj\u00e4nst som bygger p\u00e5 prenumerationer<\/a>. Det h\u00e4r \u00e4r siffran som visar hur mycket pengar som kommer in varje m\u00e5nad, helt utan att du beh\u00f6ver jaga nya kunder. Det ger en stabil grund.<\/span><\/p><p><span style=\"font-weight: 400\">En enkel MRR formel \u00e4r att ta antalet aktiva kunder och multiplicera det med den genomsnittliga int\u00e4kten per kund. Har du 100 kunder som betalar 200 kronor i m\u00e5naden, d\u00e5 \u00e4r din MRR 20 000 kronor. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c087199 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c087199\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1c22da4&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e78525a\" data-id=\"e78525a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c4efd5 elementor-widget elementor-widget-heading\" data-id=\"5c4efd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vad \u00e4r ARR?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c492396 elementor-widget elementor-widget-text-editor\" data-id=\"c492396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Annual recurring revenue, ARR, \u00e4r precis vad det l\u00e5ter som &#8211; den \u00e5rliga versionen av MRR. Det \u00e4r helt enkelt dina \u00e5terkommande int\u00e4kter sett \u00f6ver ett helt \u00e5r. Du kan enkelt r\u00e4kna ut ARR genom att ta en MRR och multiplicera den med tolv. Om din MRR \u00e4r 20 000 kronor, blir din ARR 240 000 kronor.<\/span><\/p><p><span style=\"font-weight: 400\">ARR anv\u00e4nds ofta av f\u00f6retag som fr\u00e4mst s\u00e4ljer \u00e5rsprenumerationer, eller n\u00e4r man vill f\u00e5 en bild av den l\u00e5ngsiktiga utvecklingen. F\u00f6r dig som driver ett mindre f\u00f6retag \u00e4r MRR ofta ett mer anv\u00e4ndbart m\u00e5tt i den dagliga verksamheten, eftersom det ger en mer omedelbar bild av kassafl\u00f6det.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-387629b elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"387629b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dcd69fa\" data-id=\"dcd69fa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a77af00 elementor-widget elementor-widget-heading\" data-id=\"a77af00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Riktning efter siffrorna. Prova Oxceed kostnadsfritt. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c210882 elementor-widget elementor-widget-text-editor\" data-id=\"c210882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Prova Oxceed helt kostnadsfritt och utan f\u00f6rbindelser i 10 dagar. Se f\u00f6retagets siffror i realtid, g\u00f6r analyser och ta fram rapporter. Du kommer ig\u00e5ng p\u00e5 bara n\u00e5gra minuter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a547d11 elementor-widget__width-auto elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"a547d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/https:\/\/oxceed.se\/prova-gratis-foretag\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prova gratis<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0064344\" data-id=\"0064344\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6dce3bd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6dce3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cd499c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4cd499c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1c22da4&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4310c0b\" data-id=\"4310c0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fdb915f elementor-widget elementor-widget-heading\" data-id=\"fdb915f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skillnaden mellan MRR och ARR i praktiken<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96d4624 elementor-widget elementor-widget-text-editor\" data-id=\"96d4624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">S\u00e5, den stora fr\u00e5gan \u00e4r ju n\u00e4r man ska anv\u00e4nda vilket m\u00e5tt. T\u00e4nk p\u00e5 MRR som din pulsm\u00e4tare. <a href=\"https:\/\/oxceed.com\/se\/foretag\/\">Den ger dig en direkt bild av hur f\u00f6retaget m\u00e5r just nu.<\/a> Du kan f\u00f6lja den m\u00e5nad f\u00f6r m\u00e5nad f\u00f6r att se om du v\u00e4xer, st\u00e5r stilla eller tappar kunder. Det hj\u00e4lper dig att fatta snabba beslut om till exempel marknadsf\u00f6ring eller produktutveckling.<\/span><\/p><p><span style=\"font-weight: 400\">ARR \u00e4r snarare som en h\u00e4lsokontroll en g\u00e5ng per \u00e5r. Det ger ett helikopterperspektiv och \u00e4r anv\u00e4ndbart f\u00f6r l\u00e5ngsiktig planering, budgetering och n\u00e4r du s\u00e4tter m\u00e5l f\u00f6r kommande \u00e5r. Det \u00e4r faktiskt samma pengar, bara sedda genom olika glas\u00f6gon. Du som sitter med bokf\u00f6ringen sent p\u00e5 kv\u00e4llen beh\u00f6ver nog mest ha koll p\u00e5 din MRR f\u00f6r att se att pengarna r\u00e4cker till r\u00e4kningarna n\u00e4sta m\u00e5nad. ARR blir mer relevant n\u00e4r du b\u00f6rjar planera f\u00f6r n\u00e4sta \u00e5rs expansion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-673af5e elementor-section-stretched elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"673af5e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-57f84be\" data-id=\"57f84be\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2c272 elementor-widget elementor-widget-heading\" data-id=\"5c2c272\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smartare rapportering f\u00f6r SaaS-bolag<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e2910 elementor-widget elementor-widget-text-editor\" data-id=\"87e2910\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Anpassa er rapportering och uppf\u00f6ljning med Oxceed f\u00f6r bem\u00f6ta utmaningarna i just er bransch.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f554806 elementor-widget__width-auto elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"f554806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/oxceed.com\/se\/saas\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">L\u00e4s mer<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cf0056c\" data-id=\"cf0056c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c4321f2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c4321f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52925dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52925dc\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1c22da4&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f9824d\" data-id=\"7f9824d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e618fa8 elementor-widget elementor-widget-heading\" data-id=\"e618fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Hur du r\u00e4knar ut allt utan kr\u00e5ngel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a4fa1 elementor-widget elementor-widget-text-editor\" data-id=\"90a4fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Att r\u00e4kna ut MRR beh\u00f6ver inte vara komplicerat. Grundformeln, kunder multiplicerat med snittint\u00e4kt, \u00e4r en bra start. Men f\u00f6r att f\u00e5 en djupare f\u00f6rst\u00e5else kan du dela upp din MRR i olika delar:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>New MRR:<\/b><span style=\"font-weight: 400\"> \u00c5terkommande int\u00e4kter fr\u00e5n helt nya kunder.<\/span><\/li><li style=\"font-weight: 400\"><b>Expansion MRR:<\/b><span style=\"font-weight: 400\"> \u00d6kade int\u00e4kter fr\u00e5n befintliga kunder som uppgraderar sitt abonnemang.<\/span><\/li><li style=\"font-weight: 400\"><b>Contraction MRR:<\/b><span style=\"font-weight: 400\"> Minskade int\u00e4kter fr\u00e5n befintliga kunder som nedgraderar.<\/span><\/li><li style=\"font-weight: 400\"><b>Churned MRR:<\/b><span style=\"font-weight: 400\"> F\u00f6rlorade int\u00e4kter fr\u00e5n kunder som sagt upp sig.<\/span><\/li><\/ul><p><span style=\"font-weight: 400\">Genom att f\u00f6lja dessa <a href=\"https:\/\/oxceed.com\/se\/nyckeltal\/\">nyckeltal separat f\u00e5r du en mycket tydligare bild av vad som driver din tillv\u00e4xt<\/a> eller varf\u00f6r du tappar fart. F\u00f6rst\u00e5elsen f\u00f6r MRR vs ARR \u00e4r ett verktyg f\u00f6r att fatta b\u00e4ttre beslut, inte f\u00f6r att skapa mer administration. <\/span><\/p><p><span style=\"font-weight: 400\">Verktyg som Oxceed kan hj\u00e4lpa dig att f\u00e5 koll p\u00e5 dina MRR och ARR nyckeltal.<a href=\"https:\/\/oxceed.com\/se\/demo\/\"> Kontakta oss f\u00f6r r\u00e5dgivning<\/a> kring f\u00f6retagets rapportering och nyckeltal. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05754f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05754f6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;e0656fd&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-082b0ee\" data-id=\"082b0ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a86bc44 elementor-widget elementor-widget-heading\" data-id=\"a86bc44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Vill du veta mer? <\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2f7764 elementor-widget elementor-widget-raven-posts\" data-id=\"f2f7764\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;query_posts_per_page&quot;:&quot;4&quot;,&quot;classic_columns&quot;:&quot;2&quot;,&quot;_skin&quot;:&quot;classic&quot;,&quot;classic_layout&quot;:&quot;grid&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;query_offset&quot;:0}\" data-widget_type=\"raven-posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"raven-posts raven-grid raven-grid-2 raven-grid-mobile-1 raven-grid-tablet-2\" data-post-id=\"41163\" data-archive-query=\"\" data-lang=\"\">\n\t\t\t\t<div class=\"raven-grid-item raven-post-item post-40922 post type-post status-publish format-standard has-post-thumbnail hentry category-artiklar category-ekonomistyrning tag-nyckeltal tag-saas\">\n\t\t\t<div class=\"raven-post\">\n\t\t\t\t\t\t<div class=\"raven-post-image-wrap\">\n\t\t\t<a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/oxceed.com\/se\/artiklar\/mrr-forklarat\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/MRR-forklarat-768x512.webp\" class=\"attachment-medium_large size-medium_large wp-image-40924\" alt=\"\" srcset=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/MRR-forklarat-768x512.webp 768w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/MRR-forklarat-scaled.webp 1920w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/MRR-forklarat-1536x1025.webp 1536w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/MRR-forklarat-360x240.webp 360w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/> <span class=\"raven-post-image-overlay\"><\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t<div class=\"raven-post-content\">\n\t\t\t\t\t<h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/oxceed.com\/se\/artiklar\/mrr-forklarat\/\">MRR f\u00f6rklarat<\/a><\/h3>\t\t<div class=\"raven-post-read-more\">\n\t\t\t<a class=\"raven-post-button\" href=\"https:\/\/oxceed.com\/se\/artiklar\/mrr-forklarat\/\"><span class=\"raven-post-button-text\">L\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"raven-grid-item raven-post-item post-40907 post type-post status-publish format-standard has-post-thumbnail hentry category-artiklar category-ekonomistyrning tag-nyckeltal tag-saas\">\n\t\t\t<div class=\"raven-post\">\n\t\t\t\t\t\t<div class=\"raven-post-image-wrap\">\n\t\t\t<a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"513\" src=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-768x513.webp\" class=\"attachment-medium_large size-medium_large wp-image-40909\" alt=\"\" srcset=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-768x513.webp 768w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-scaled.webp 1920w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-1536x1025.webp 1536w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2026\/04\/Vad-ARR-ar-och-hur-det-beraknas-360x240.webp 360w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/> <span class=\"raven-post-image-overlay\"><\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t<div class=\"raven-post-content\">\n\t\t\t\t\t<h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/\">Vad ARR \u00e4r och hur det ber\u00e4knas<\/a><\/h3>\t\t<div class=\"raven-post-read-more\">\n\t\t\t<a class=\"raven-post-button\" href=\"https:\/\/oxceed.com\/se\/artiklar\/vad-arr-ar-och-hur-det-beraknas\/\"><span class=\"raven-post-button-text\">L\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"raven-grid-item raven-post-item post-19907 post type-post status-publish format-standard has-post-thumbnail hentry category-artiklar category-foretagsledning tag-investering tag-rapportering tag-saas tag-styrelse tag-tech\">\n\t\t\t<div class=\"raven-post\">\n\t\t\t\t\t\t<div class=\"raven-post-image-wrap\">\n\t\t\t<a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/oxceed.com\/se\/artiklar\/sa-skapar-du-rapporter-som-overtygar-investerare\/\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2023\/11\/Sa-skapar-du-rapporter-som-overtygar-investerare.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-36224\" alt=\"rapporter investerare\" \/> <span class=\"raven-post-image-overlay\"><\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t<div class=\"raven-post-content\">\n\t\t\t\t\t<h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/oxceed.com\/se\/artiklar\/sa-skapar-du-rapporter-som-overtygar-investerare\/\">S\u00e5 skapar du rapporter som \u00f6vertygar investerare<\/a><\/h3>\t\t<div class=\"raven-post-read-more\">\n\t\t\t<a class=\"raven-post-button\" href=\"https:\/\/oxceed.com\/se\/artiklar\/sa-skapar-du-rapporter-som-overtygar-investerare\/\"><span class=\"raven-post-button-text\">L\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"raven-grid-item raven-post-item post-28143 post type-post status-publish format-standard has-post-thumbnail hentry category-foretag category-kundcase category-saas-foretag tag-it tag-rapportering tag-saas tag-tech\">\n\t\t\t<div class=\"raven-post\">\n\t\t\t\t\t\t<div class=\"raven-post-image-wrap\">\n\t\t\t<a class=\"raven-post-image raven-image-fit\" href=\"https:\/\/oxceed.com\/se\/kundcase\/upptec-effektiviserar-tillvaxten-med-oxceed\/\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2024\/06\/Upptec-kundcase-768x432.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-28148\" alt=\"\" srcset=\"https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2024\/06\/Upptec-kundcase-768x432.jpeg 768w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2024\/06\/Upptec-kundcase-300x169.jpeg 300w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2024\/06\/Upptec-kundcase-1024x576.jpeg 1024w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2024\/06\/Upptec-kundcase-1536x864.jpeg 1536w, https:\/\/oxceed.com\/se\/wp-content\/uploads\/sites\/21\/2024\/06\/Upptec-kundcase.jpeg 1920w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/> <span class=\"raven-post-image-overlay\"><\/span><\/a>\t\t<\/div>\n\t\t\t\t\t\t<div class=\"raven-post-content\">\n\t\t\t\t\t<h3 class=\"raven-post-title\"><a class=\"raven-post-title-link\" href=\"https:\/\/oxceed.com\/se\/kundcase\/upptec-effektiviserar-tillvaxten-med-oxceed\/\">Upptec effektiviserar tillv\u00e4xten med Oxceed<\/a><\/h3>\t\t<div class=\"raven-post-read-more\">\n\t\t\t<a class=\"raven-post-button\" href=\"https:\/\/oxceed.com\/se\/kundcase\/upptec-effektiviserar-tillvaxten-med-oxceed\/\"><span class=\"raven-post-button-text\">L\u00e4s mer<\/span><\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Att h\u00e5lla koll p\u00e5 int\u00e4kterna i en prenumerationsbaserad verksamhet kan k\u00e4nnas r\u00f6rigt. Det sl\u00e4ngs med f\u00f6rkortningar som MRR och ARR, och det \u00e4r inte alltid sj\u00e4lvklart vad som egentligen \u00e4r vad. Men i grund och botten handlar det bara om tv\u00e5 olika s\u00e4tt att se p\u00e5 samma sak: dina \u00e5terkommande int\u00e4kter. F\u00f6rst\u00e5r du skillnaden har [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":41165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_trash_the_other_posts":false,"editor_notices":[],"footnotes":""},"categories":[1372367,1372508],"tags":[1372372,1372470],"class_list":["post-41163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artiklar","category-ekonomistyrning","tag-nyckeltal","tag-saas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MRR vs ARR: En j\u00e4mf\u00f6relse - Oxceed Sweden<\/title>\n<meta name=\"description\" content=\"H\u00e4r \u00e4r den enkla guiden till MRR och ARR f\u00f6r dig som driver SaaS eller prenumerationstj\u00e4nst. 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